Why should you hire Lisa to tell your story?


What experience does she have?

Lisa has written, edited and produced publications for over 20 years. She has written for the St. Petersburg Times, Creative Loafing, tbt* and several Web sites, and generated news releases and articles for a state university magazine and newsletter.

She has graphic design experience and oversaw production of an employee newsletter. She wrote for her high school and college newspapers and did news at the campus radio station. Lisa holds a degree in mass communications from the University of South Florida.

What sets her apart from other writers and editors?

Lisa only accepts work that she can get excited about. If she bids on your project, it’s because yours meets that criteria.

She won't outsource your work to another writer or editor. She devotes herself to your project, finishing it accurately and on deadline. She won't rest until the final product meets your satisfaction.

She loves to write and would do it every single day without being compensated. If she can't give your work the passion it deserves, she won't accept it.

Also, she has integrity, honesty and fairness. Her work agreement is a binding contract and ideally, the start of a long-term relationship. Lisa's reputation and portfolio are critical to who she is.

Lisa's a native English speaker, educated with advanced placement courses in grammar, composition and literature. She was the only student in her college beginning reporting class to earn an A.

How can Lisa help me grow my business?

You get the benefits of her two decades of experience about what makes people buy, what strengthens your brand and image, what types of public relations work the best and the latest research on search engine optimization and social media.

She's very flexible about scheduling meetings and learning new work methods. She's worked with extremely diverse audiences. Lisa's spent many years interviewing governors, senators, entrepreneurs, attorneys, physicians, nurses, teachers, contractors, professors, parents and students. She has the gift of empathy and can see a situation from several viewpoints.

That's all good, but what does she charge?

We're all hurting in this economy and Lisa's flexible in working with you to pay for your project. The work agreement will explain your final cost and how many rewrites you can expect. The overall goal is your approval. She accepts payments through PayPal.

What skills does Lisa have?

  • Concise, accurate writing
  • Precise, grammatically correct editing and spelling
  • Using keywords to gain search engine hits
  • Optimizing a Web site for maximum page views
  • Knowledge of traditional and new media
  • Extensive use of social media such as Twitter, LinkedIn and Facebook
  •  Interviewing in person, by telephone and e-mail
  • Rewriting and mentoring new and unpublished writers' work, including essays and memoirs
  • Advice on marketing and sales techniques for blogs, news releases and Web sites
  • Experience with PageMaker, QuarkXpress, Photoshop and several other programs
  • Reliable, cited research and fact checking

Is there anything Lisa won't do?

She won't take someone else's notes and attempt to write an article or news release. Lisa won't violate writer-client confidentiality nor do anything illegal or unethical. She won't work without a contract.